Get the most out of your CRM…
John Mortenson John Mortenson

Get the most out of your CRM…

So many of my clients have installed an expensive Customer Relationship Management (CRM) system into their tech stack yet have not spent the time learning how these systems work to get the best return on their investment in software. Many use them as glorified spreadsheets with macros, but these systems are developed to react to what the prospect does or doesn’t do in our outreaches.

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Mastering Cash Flow: Strategies to Optimize Cash
John Mortenson John Mortenson

Mastering Cash Flow: Strategies to Optimize Cash

As a CFO, one of your primary responsibilities is to help your clients navigate the complexities of cash flow management. Cash flow is the lifeblood of any business, and mismanaging it can lead to a host of financial challenges, from missed growth opportunities to potential insolvency. In this blog post, we'll explore three key strategies Fractional CFOs can employ to address cash flow issues and set their clients up for long-term success.

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The new year is here, what should I be doing differently

The new year is here, what should I be doing differently

Now that the new year is here, Chief Financial Officers (CFOs) are faced with a crucial period for setting the financial trajectory of their organizations. The beginning of a new year is an opportune time for CFOs to strategize, plan, and ensure financial resilience. Actually, Q4 is the best time to address these issues but if you haven’t done these yet there’s still time…but not much

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Navigating Success: The Crucial Role of Founders in Month-End Financial Reviews

Navigating Success: The Crucial Role of Founders in Month-End Financial Reviews

Owners and founders frequently overlook the importance of closing the books at the end of each month and reviewing financial statements with their management teams. However, this is a crucial function that can provide valuable insights into business operations, such as identifying which processes are effective, determining the most profitable products or services, and ensuring that the company is on track to achieve its strategic goals. Neglecting this process may result in missed opportunities for improvement and growth.

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I’ve built it – now it’s time to sell it!

I’ve built it – now it’s time to sell it!

Significant milestones often mark the journey of building a company, and for many entrepreneurs and business owners, the ultimate goal is a successful exit. Whether through a merger, acquisition, or other exit strategy, realizing maximum value for a company requires careful planning, strategic financial management, and a thorough understanding of the exit process.

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It’s the time of the season
John Mortenson John Mortenson

It’s the time of the season

In the Zombies classic, Time of the Season they ask if ….”Has he taken (has he taken) Any time (any time) (To show) to show you what you need to live?”

Have you taken he time to show your team hat you need to do to succeed?

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Autumn: The Perfect Season for Corporate Strategic Planning and Budget Reviews
John Mortenson John Mortenson

Autumn: The Perfect Season for Corporate Strategic Planning and Budget Reviews

Autumn is more than just a season; it is a juncture that offers many opportunities for corporations to recalibrate, plan, and innovate. The combination of a fresh perspective, fiscal alignment, and data availability makes this month ideal for strategic planning and budget reviews. By capitalizing on these advantages, businesses can position themselves for success in the ever-evolving commerce landscape. As September dawns, so does a chance for corporations to shape their futures and navigate toward growth and prosperity.

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The Importance of KPIs

The Importance of KPIs

How do you know you are on track to meet or exceed your company’s goals? Financial Statements are lagging indicators; they tell you what has happened in the past. Good KPIs can be leading indicators, showing you where your ship is headed. When the goal is lettuce…and your team produces carrots, be prepared to steer the ship back on course.

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Why is my data so messy?
John Mortenson John Mortenson

Why is my data so messy?

The set-up of the Chart of Accounts in any General Ledger system will determine the output - clear concise data…or an ocean of unactionable data that is “a mile wide and an inch deep”

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The Power of Strategic Planning: Unlocking Success for Your Business
John Mortenson John Mortenson

The Power of Strategic Planning: Unlocking Success for Your Business

You’ve all heard it before…” Failure to plan is planning to fail” (Benjamin Franklin). The old adage is very true, especially in today’s business environment of hyperinflation, frozen credit markets and rapidly changing technology. Let us help you build a strategic plan that is actionable, measurable, and produces results!

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The Role of Emotional Intelligence in Leadership
John Mortenson John Mortenson

The Role of Emotional Intelligence in Leadership

Emotional intelligence is critical for effective leadership because it allows you to build stronger relationships with your team members. By understanding their emotions and motivations, you can create a work environment that fosters collaboration, productivity, and innovation.

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The Importance of Work-Life Balance for C-Suite Executives
John Mortenson John Mortenson

The Importance of Work-Life Balance for C-Suite Executives

Maintaining work-life balance as a c-suite executive can be challenging, but it's crucial for your overall well-being and success as a leader. By setting boundaries and prioritizing self-care, you can achieve a better work-life balance and lead with more energy and focus.

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Why C-Suite Executives Need a Business Coach
John Mortenson John Mortenson

Why C-Suite Executives Need a Business Coach

By gaining insight into your strengths and weaknesses, you can identify areas for growth and improvement, and develop new strategies for leading your team. This can help you build stronger relationships with your team members, inspire them to achieve their best, and drive overall business success.

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